Military Discounts For New Moms, Pregnant Women

military discounts new moms

With a new baby on the way, you are most likely looking for ways to save money. Here is a list of military discounts for new and pregnant moms.

Military Discounts For Those Who Are Pregnant and New Mothers

Operation Special Delivery

Operation Special Delivery was founded by a doula, Patricia Newton, after September 11th, 2001, to help support expecting mothers whose spouses were deployed, injured, or who sacrificed it all. This organization provides qualifying military families with a professional labor and birth doula for $500. Those with the rank of E1-E7, and all deployed service members qualify for this program.

SNOO Smart Sleeper

The SNOO Smart Sleeper is a bed for your baby that will keep them safe on their back and help them become a better sleeper. You can receive 40% off on all purchases, and 10% off a rental as a military discount at Happiest Baby. You will be verified through Sheer ID.

Destination Maternity

At Destination Maternity you can find maternity, nursing clothes and pajamas. They offer a 10% off military discount. The discount is for active duty, military families, and can be used in-store and online with verification with 

Specific locations honor the discount.  Check your local store locations for more info. For instance, for a list of San Diego locations with the discount, please go here.

For more info at, please go here.

At, you can find babysitting, senior care, house and home help, and care for pets. They offer a military discount of 25% off of subscriptions of your choice. The discount is for service members of all five branches, the national guard and reserves, and veterans. You would just need to enter the code, “MILITARYFAMILY25.”

KinderCare Learning Centers

KinderCare Learning Centers offers child care and early childhood education. They have partnered with Child Care Aware of America to offer fee assistance for eligible active duty military families as a solution to address their child care needs when care at an on-base Child Development Center isn’t available.

They also offer a child care subsidy program administered through the USDA for eligible active duty members or active duty reservists of the US Coast Guard called to action for 180 days or longer, US National Park Services, US Customs and Border Protection, and US General Services Administration that don’t live or work near a CDC. Eligibility does vary by program.

AuPair in America

AuPair in America offers child care providers that live with their host families. Parents who serve in the US military can apply for free, and there is also a standing $500 program fee discount. You can combine this with a referral credit but not other discounts or promotions. You will need to show proof of eligibility.

Hello Bello

Hello Bello sells baby personal care products, diapers, home care, and vitamins. They offer a 20% off military discount to active members of the military. You would just need to confirm your military status and unlock a unique code.

Tactical Baby Gear

Tactical Baby Gear sells baby carriers, diaper bags, emergency blow out kits, and more. They offer a 15% off military discount when you verify your military status online.

Water Lilies Baby Boutique

At Water Lilies Baby Boutique you can find different types of accessories, treats, babywearing products, and more. They offer a 10% off military discount. You would need to verify your military status online.


MyKinderPack by Kindercarry offers baby carriers They offer active duty, veterans, and retired military 10% off. The discount is not valid on already discounted items. You would need to be verified online.

Baby Tula

Baby Tula sells baby carriers and other items such as backpacks and lunch boxes. They offer a 15% military discount to active duty, veterans, and retired military You would just need to verify your military status online. The discount is not available on sale or promotional items.

TRICARE Breast Pumps

With TRICARE, you can receive a free breast pump for every birth event, to include adoption. You just need a prescription from your doctor and many breast pump companies work with TRICARE to make the process pretty easy.

For more info, please see our article on Getting A Free Breast Pump With TRICARE.

Operation Baby Shower

Operation Baby Shower was founded in 2007 by LeAnn Morrissey, who had the idea to send a baby shower in a box to four pregnant military moms whose partners were deployed. They host joyful baby showers for military families across the country. They work with sponsors, donors, and volunteers.

Pure Formulas

Pure Formulas sells vitamins, allergy relief, homeopathic remedies, and more. They offer a 10% off military discount to active duty, retirees, veterans, spouses, and dependents. You would need to verify with All other promotions and discounts will be overwritten.


Enfamil is a formula company and they offer a 10% off military discount. You would need to verify your military status online and then you will be given a one-time use code. You can get a new code every time you need to order.

JCPenny Portrait

JCPenny is a great place to get your baby’s photos done. They offer a military coupon which can have deals such as a free 8×10 standard print, or 50% off of your photography purchase. You would just need to show your military ID.

Pottery Barn Kids

Pottery Barn Kids offers high-end, stylish furniture, bedding, toys, and more. They offer a 15% off military discount on in-store purchases. Certain brands are excluded.


Looking for more discounts? Check out MyMilitaryBenefits’ free discount newsletter for discounts for military families, discounted travel, and more!



About the author

+ posts

Julie Provost is a freelance writer, blogger, and owner of Soldier's Wife, Crazy Life, a support blog for military spouses. She lives in Tennessee with her National Guard husband and three boys.